Case Study
Building an Always-On Lead Engine for a Family Law Firm
Yaffa Family Law Group · Boca Raton, Florida
Challenge
A mid-sized family law firm in Boca Raton wanted to win more clients, capture potential clients in need of representation or counsel, and automate its intake process from first click to booked consultation.
Solution
INGAGE built a comprehensive marketing, lead generation, and automation program around the firm's prospective client intake. Organic social media, blog writing, and public relations were launched alongside landing pages, lead magnets, calendar scheduling, form automation, and email drip campaigns. Google search ads targeted two client personas at the moment of immediate need, when prospects were most likely to book a free confidential consultation, while Facebook and Instagram retargeting ads recaptured visitors who entered the funnel but did not convert.
Impact
Website and landing page traffic increased 150%, and marketing reached 139% more divorce leads. The firm gained over 80% of marketing share against competitors and now averages six booked initial calls and two new clients each week.
