Case Study
Turning a New Firm Brand Into a Trusted Industry Voice
Spirit Law Partners · Miami, Florida
Challenge
Spirit Law Partners is a Miami boutique firm led by Robert and Marbet Lewis, providing specialized counsel in alcohol licensing, regulatory compliance, hospitality business licensing, and alcohol industry transactions. The firm came to INGAGE in April 2025 with an existing client base, but a new name, a new look, and social channels starting from zero. To reach new hospitality operators and referral attorneys, it needed to become recognizable and credible under its new identity, with its founders seen as the regulatory authorities they already were.
Solution
INGAGE serves as the firm's full-service marketing partner, managing every channel through one integrated program built around the founders' expertise. Media relations positions Robert and Marbet as go-to sources on timely industry issues, from alcohol tariffs to zoning, supported by press releases and bylines placed in legal and hospitality trade outlets. INGAGE also leads award nominations that elevate each founder's individual profile. On digital, INGAGE launched the firm's LinkedIn, Instagram, and Facebook presence and manages SEO, content, and ongoing updates for its website. Every press hit and award win is turned around quickly across the website and social channels, so the firm's look and message stay consistent wherever clients and referral sources find it.
Impact
INGAGE has secured 20 pieces of earned coverage, including a Miami Herald feature and placements in the South Florida Business Journal, Law.com, Daily Business Review, New York Law Journal, FSR magazine, Modern Restaurant Management, Global Drinks Intel, and Florida Trend, with the firm's tariff commentary earning national syndication through HuffPost and Yahoo. Founder bylines on alcohol tariffs, zoning, and the boutique firm advantage have established Robert and Marbet as leading voices on hospitality regulation. INGAGE leads the award and ranking submissions behind the founders' growing list of honors: Robert and Marbet Lewis are both ranked in Chambers USA and recognized by Best Lawyers, and Marbet has also been named to Super Lawyers, Latino Leaders' Top Latino Lawyers, and Florida Trend's 2025 Legal Elite Women Leaders. The firm's website continues to see consistent organic growth, and its social channels now carry every milestone the moment it happens. Working as an extension of the firm's own team, INGAGE has helped turn a new name into a brand the hospitality industry recognizes and trusts.
