Case Study
Building the Brand Behind a National Platform Acquisition
Alvarez Dispute Resolution · Miami, Florida
Challenge
Alvarez Dispute Resolution built its reputation through grassroots referrals and a strong record of results for clients, but had no public relations program, minimal social presence, and a website that did not reflect the firm's ambitions. High profile additions to the firm's neutral panel put Alvarez Dispute Resolution at an inflection point, and Founder and Managing Partner Ilida Alvarez needed a brand and visibility strategy that could support national growth, attracting both clients and neutrals beyond South Florida.
Solution
INGAGE became Alvarez Dispute Resolution's public relations and digital marketing partner in February 2025, launching a multi-pronged local, regional, and national PR program built on thought leadership placements, proactive pitching, media alerts, press releases, and a monthly award nominations calendar. INGAGE managed and grew both the firm's LinkedIn Page and Ilida Alvarez's personal LinkedIn presence, launched and ran a new Instagram account targeting the industry's next generation of professionals, built a monthly email newsletter program, and led a full website rebuild to give the firm a digital presence that matched its growth trajectory.
Impact
INGAGE grew Alvarez Dispute Resolution's LinkedIn following to 553 and built its Instagram presence to 107 followers from a standing start, and delivered a new website replacing the firm's outdated legacy site. The PR program secured Ilida Alvarez a TITAN Women in Business award and a steady stream of press coverage. The brand building work culminated in Alvarez Dispute Resolution's acquisition by Accordia Group, a private equity backed platform uniting Alvarez Dispute Resolution with NAM, ADR Support, and Salmon & Dulberg Dispute Resolution under one national ADR brand, announced in July 2026, giving the firm the national reach and platform backing it set out to build.
