Case Study
Taking a Fintech From Launch to National Partnerships
Biller Genie · Orlando, Florida
Challenge
Biller Genie, an accounting software integration platform, needed a go-to-market strategy to acquire customers quickly and develop strong partnerships. The fintech startup was raising capital at speed and needed to demonstrate proof of concept through customer acquisition.
Solution
INGAGE worked alongside the founders to develop the messaging, strategy, and launch tactics that brought Biller Genie to market. Website development, content creation spanning graphic design, blog posts, and video, social media management, email marketing, white papers, webinars, and public relations were all deployed on behalf of the firm.
INGAGE launched Biller Genie with targeted PR outreach to key financial publications and a nationwide press release, then monitored customer acquisition models and adjusted tactics based on sign-ups and feedback.
Impact
The launch earned Biller Genie an immediate partnership with QuickBooks and more than 200 organic sign-ups in the first 30 days. National media and trade coverage bolstered the firm's credibility, and the company went on to sign multiple national partnerships with accounting software solutions. Today, Biller Genie manages over $11 billion in invoice revenue.
