Case Study
Positioning a Trade Attorney at the Center of the Tariff Story
Tiffany Compres · International Trade and Arbitration
Challenge
Tiffany Compres, an international trade and arbitration attorney, aimed to establish herself as a leading legal voice on global trade policy amid shifting geopolitical tensions. She needed to respond quickly to international disputes and elevate her profile with high-impact media placements showcasing her expertise to business and legal audiences.
Solution
INGAGE monitored breaking political developments to pitch Tiffany as a subject-matter expert on the legal and economic implications of global supply chain disruptions, with targeted outreach to national breaking news, legal, business, and international policy journalists. A LinkedIn content strategy repurposed media coverage and legal insights into thought leadership posts, supported by branded newsletters to referral sources, former clients, and prospects.
Impact
INGAGE secured high-impact earned media placements across national, international, and industry outlets, including Bloomberg, MSN, ABC News, Univision, American Business Journals, and FreshPlaza, with a combined audience reach exceeding 100 million. The visibility elevated her profile as a multilingual, cross-border trade expert, generated referrals from tariff-affected businesses, and established recurring media relationships that continue to produce commentary and panel opportunities.
