As COVID-19 makes its way across the US, educational institutions are reviewing their communication and response plans. Oftentimes these plans can be outdated or need to be tailored to handle individual cases.  Coronavirus is one such case. 

While we're helping our clients communicate in a proactive and informative manner online, we thought it would be important to share this information with others who are reviewing or implementing their plans. 

Here are four steps for communicating information on the coronavirus to parents, teachers, and students: 

Initial Email

If you have not yet done so, disseminate a "just in case" email to parents, teachers, and students to assure them that the administration is monitoring the situation. Messages should be tailored to each audience and explain the proactive measures your institution is taking to prevent and mitigate exposure to the virus as well as how you will be communicating updates going forward. 

Email Updates

Provide updates via emai...

The goal of all higher education institutions is to attract students. College and universities, like any other type of business, are brands, and the best way to connect with students is to meet them where they are at - on social media watching countless videos. 

Prior to my panel at the Social Media Strategies Summit for Higher Education in New York, Facebook’s Charlie Shin stated that the social media giant predicts that in 2020 almost 74% of the platform’s content will be video. 

How can colleges and universities capture the attention of these students when so many videos are being pushed at them daily?  Charlie shared four Facebook video rules everyone should be following: 

1- Keep Videos Short

The average attention span is about 6 seconds, and with teens, that number drops even lower. Keep your videos less than 15 seconds long. You can communicate a lot of information quickly using video. Try to keep your higher education Facebook video focused on a single point and make it imp...

In the past year, Tik Tok has become a household name for parents of teenagers. The short-form video sharing platform invites users to record and view quirky lip-syncing videos. On the heels of the announcement that Tik Tok surpassed the one billion download mark, (surpassing Snapchat, Tumblr, and Twitch users), major brands are jumping into the platform. However, it may not make sense for everyone.

Tik Tok’s premise is simple: encourage users to share 15-second videos, serve them to the people that are most likely to watch, engage, and continue watching. Unlike Facebook, Twitter, and LinkedIn, content on a Tik Tok feed is not generated by the individuals followed. Instead, Tik Tok’s algorithm predicts the type of videos users will want to see and content is prioritized by what they are most likely to enjoy. People don’t matter as much as the video content. This is key to the platform’s success – virality. 

As 66% of Tik Tok users are under age 30 and 41% are between 16 and 24 years ...

A new trend is emerging in law firm marketing, lawyers are embracing non-print options including digital marketing.  A recent Florida Bar News article pointed out a fivefold increase in internet advertising by attorneys in the state. 

The numbers of attorneys embracing digital advertising could be even higher. As mentioned in the article, Florida lawyers do not have to submit websites or social media accounts for review.  

Ads that include a list of items including name, contact information, areas of practice and more are also exempt.

What do Florida attorneys need to submit for review? 

• TV and radio ads 
• Newspaper and print ads
• Direct mail pieces
• Internet advertising (display, pop-up, link ads, etc.) 

Also, interesting to note, the majority of law firms filed several ads for review throughout the year.  Bar News mentions that "one or two dozen ads are common." 

Our team of digital marketers represent a number of Florida law firms and has worked with The Florida Bar on the...

The summer months can mean slower traction on your business' social media content.  It's not unusual to see lower engagement rates on social media posts when the kids are out of school, people are away from their desks more, and often times traveling. 

Instead of abandoning your social media efforts altogether, summer provides the perfect time for business owners to catch up, analyze, and get creative.  

The top five things you should be doing this summer to heat up your social media: 

1.  Bring in new connections. Who else has a stack of business cards sitting on their desk?  Now is the time to go through them, send LinkedIn connection requests, add the emails to your email marketing system, and schedule appointments with the ones that you should have followed upon.  

2. Reassess your goals.  What worked in Q1 and Q2?  What didn’t work?  Do the same type of analysis on your business social media accounts.  While everyone's goals are different, the common indicators of success are co...

Problem: As an established mid-sized law firm, Haber Law was ready to make bold moves.  Not only were they preparing to open their new office in Wynwood but they were also in need of marketing solutions that generated consistent referrals. 

Solutions: INGAGE developed a marketing plan to communicate the firm's successes with prospective clients and referral sources.  Tactics included: social media management, advertising, blog writing, and email marketing. 

Results: Haber Law consistently receives over 20,000 views of their content each month.  The business social media account following has increased by 20%.  Events and workshops for strategic partners max out the RSVP within the first week of posting.   

To learn more about law firm digital marketing services, click here.

Typically, when one thinks of an attorney, the image of a sophisticated professional surrounded by paperwork comes to mind. From online documents and filings to video depositions and sophisticated virtual models, the reality is that technology has made its way into law firms. Yet, we still find that many lawyers are slow to embrace social media.

Attorneys do use Facebook, Instagram, or LinkedIn but often for personal reasons: to connect with family and friends, to network, and to scroll aimlessly in hopes of getting their minds off their long to-do list. Few really leverage social media to brand themselves or their firms.

When done strategically, social media brings a high ROI, makes a law firm feel more approachable, provides potential clients an easy way to engage, and allows attorneys to easily and quickly be seen as experts in their industry.

The Numbers Don’t Lie

According to Statista, 3.02 billion people around the world are expected to be active social media users by 2021. T...