Tampa, Fla. (February 21, 2025) - Miami-based INGAGE Biz (INGAGE), a leading marketing firm in the sectors of legal, real estate, government and education, announced the opening of a Tampa office and the promotion of Tampa-based  Michelle Lenhart to Senior Vice President, Public Relations and New Business Development. The expansion underscores INGAGE’s rapid growth in response to Florida’s influx of businesses and residents driving Tampa Bay’s development.  

In her expanded role, Michelle will lead the strategic direction, performance and growth of the public relations and business development departments, ensuring continued excellence and innovation across the region. Michelle’s expertise will be critical in establishing and fostering relationships with new clients while driving the continued success of INGAGE’s strategic initiatives in this new market.

With more than 15 years of distinguished experience in public relations, integrated marketing and strategic business development, M...

In today’s competitive legal landscape, your law firm’s visibility and reputation are more important than ever. With countless firms vying for clients’ attention, standing out from the crowd isn’t just a luxury—it’s a necessity. That’s where a public relations (PR) firm, like INGAGE, can step in and transform your law firm into a well-known name in Florida.

As someone who has worked with law firms across various practice areas, I’ve seen firsthand how strategic PR efforts can enhance a law firm’s reputation, attract clients, and position attorneys as thought leaders in their field. Let’s explore the ways a PR firm can be a game-changer for your law firm.

1. Amplifying Your Story Through Media Relations

Your law firm has a story to tell—whether it’s about groundbreaking cases, a unique approach to client advocacy, or a deep commitment to your community. A PR firm helps craft and share that story through media outlets that your target audience trusts.

In Florida, local publication...

Every business has a story worth telling. It’s not just about what you do or the products you sell; it’s about the journey, the mission, and the purpose behind it all. Your brand story gives your business depth, making it real and relatable for your audience. When done right, a brand story builds trust, inspires loyalty, and helps people connect with your brand on a personal level. Here’s why your story matters and some practical ways to make it resonate.

What is a Brand Story?

A brand story is your business’s heartbeat. It’s the narrative that brings together the facts, emotions, and experiences that make up your brand. It’s why you exist, how you got here, and the values that guide you. But more than that, it’s the way you connect with your audience—showing them who you are beyond a logo or a tagline. Think of it like a book: your business is the main character, and each interaction with customers is part of an ongoing, unfolding story.

Why Telling Your Story Matters

A well-told ...

In today’s competitive landscape, storytelling has become one of the most powerful tools in a marketer’s arsenal. Whether you are a law firm, non-profit organization, or individual lawyer, the ability to tell compelling stories can transform the way you engage with clients and prospective clients. But why is storytelling so effective in marketing, and how can your organization use it to drive results?

In this blog, we’ll explore the key components of storytelling in marketing and how it can help you build stronger relationships with your audience.

What is Storytelling in Marketing?

Storytelling in marketing refers to the practice of using a narrative to communicate a message, brand value, or concept in a way that resonates emotionally with an audience. Rather than focusing on dry facts or technical information, storytelling brings your brand’s message to life.

It helps humanize businesses and services, making them relatable to the audience. Effective storytelling creates memorable ...

In today’s digital age, search engine optimization (SEO) is crucial for improving the visibility of your website and ensuring it reaches the right audience. If you want potential clients or users to find you quickly, understanding and applying SEO basics is essential. Let’s walk through some key SEO concepts and how they can help boost your website’s visibility.

What is SEO?

Search Engine Optimization (SEO) refers to the process of optimizing your website’s content, structure, and performance to rank higher on search engines like Google. When done effectively, SEO can help your website appear on the first page of search engine results, making it more likely that users will find and visit your site.

Why is SEO Important for Your Website?

Search engines are the gateway to most internet traffic. According to research, over 90% of online experiences begin with a search engine and the first five organic results on Google account for nearly 70% of all clicks. This means if your website d...

Best known for its beautiful beaches and vibrant culture, Tampa Bay is no longer just a picturesque vacation hub; it’s emerged as a powerhouse for entrepreneurs and businesses alike. Recently named the 2024 second best place to start a business in the U.S., Tampa Bay has cemented its status as a top-tier metropolitan area, leading the pack in Florida. This thriving business destination is home to some of the nation’s largest corporations in sectors like banking, finance, and technology, while also boasting a diverse range of growing industries. 

As the region experiences rapid expansion, Tampa Bay business leaders must evolve their development strategies, identifying new ways to connect with prospective customers and top talent. A cohesive integrated marketing strategy that tells your brand’s unique story is essential. It not only drives growth but also ensures that all marketing channels work in harmony to effectively reach your target audiences. From building brand awareness thro...

Let’s face it: a lot of assumptions about agencies are outdated, and some are just plain wrong. From the notion that only huge brands need them to the idea that all they do is make social media pretty, these myths can make it hard to see the real value agencies bring to the table. So, let’s cut through the noise and tackle these common misconceptions. Who knows, by the end, you might just see marketing agencies in a whole new light!

Myth 1: "Marketing Agencies Are Too Expensive"

Let’s start with the money myth. Yes, agencies come with a price tag but consider it an investment. Good agencies are like architects for your brand: they design and build strategies that can last for years, helping you reach customers you’d never find alone. A quality agency should be clear about where every dollar goes and why. And here’s a bonus, having a dedicated team often costs less than hiring full-time employees in each area of expertise. Plus, a great agency should know how to make each dollar count...

Social media content: A silly gimmick or a useful tool to market your law firm?

If you answered a useful tool, you would be correct. However, deciding what to share in the digital marketing sphere can be overwhelming, especially when it comes to keeping up with the trends. So, what type of content do you need to post?

In reality, there is no definitive answer that will work for every law firm or business (which is where digital marketing professionals come in), but there are general content buckets that make starting the process easier. For businesses just beginning their digital marketing journey, it is important to look to similar firms to discover what you like. For firms that are already implementing digital marketing strategies, an analysis of the types of content being shared is a great way to evaluate and analyze what content may be missing.

Types of Content

When it comes to types of content, we can look at general topics in four content buckets:

1. Informative and Education...

In today’s competitive legal market, understanding your ideal client is essential for effective marketing, client engagement, and business success. But where do you start? Defining your law firm’s ideal client avatar is the key. This detailed profile outlines who you’re serving, what problems you're solving, and how best to communicate with them.

Creating a client avatar involves a deep dive into your law firm's core services and clientele. By doing so, you can tailor your marketing messages, refine your service offerings, and, most importantly, connect with the right people in a meaningful and effective way.

What Is a Client Avatar?

A client avatar isn’t just about identifying demographic data like age or income; it goes beyond the numbers. It’s crucial to consider psychographics—your clients' motivations, challenges, and pain points. By defining this avatar, your law firm can ensure that every marketing effort—from your website to social media—directly speaks to those most likely ...

Mastering the dynamic world of social media demands a blend of creativity, strategic planning, and the right set of tools. Having the right resources at hand is crucial to make your content shine, streamline your strategy, and effectively manage your campaigns. Explore these six indispensable social media tools that every marketing agency should consider:

1. Canva: Design with Ease

Compelling visuals are key in social media. Canva is an essential tool for crafting eye-catching graphics that boost your brand’s visibility. Its intuitive design features allow you to create high-quality images, videos, and presentations effortlessly, regardless of your design background.

Why You Need It:

• User-Friendly: Simple drag-and-drop interface.
• Templates & Elements: Access a wide selection of customizable templates, fonts, and images.
• Brand Consistency: Use the Brand Kit to ensure uniform branding across all your materials.
• Pro Tip: Keep your Canva templates updated to align with cur...