Case Study
From $500 Cases to an 800% Return on Ad Spend
Workers' Compensation Law Firm · Florida
Challenge
A Florida-based workers' compensation law firm was starved of quality leads despite spending thousands of dollars on SEO, Google Ads, television, and radio through a large national marketing agency. Its goal was to sign nine to 12 cases per month.
Solution
INGAGE moved quickly with a short-term Google Ads strategy built around call-only campaigns, letting potential clients call the firm the moment they searched for a workers' compensation attorney. In parallel, INGAGE implemented a long-term SEO strategy, improving the website's design, speed, usability, and content to grow signed cases without paying for each lead.
Impact
The firm now consistently signs new clients through Google Ads at $500 or less per case: every $5,000 spent generates 10 to 12 cases a month, and at an average profit of $4,000 per signed case, the program delivers an 800% ROI. SEO adds an average of four new signed cases per month from organic traffic at minimal cost. The firm has since stopped investing in traditional advertising entirely.
