Case Study
A Brownfield Rebirth Told to an Audience of 372 Million
Palmetto Community Redevelopment Agency · Palmetto, Florida
Challenge
The Palmetto CRA's transformation of Connor Park and its oyster reef restoration project represented a model for environmental recovery: water quality improvement, habitat restoration, EPA-recognized brownfield remediation, and long-term shoreline resilience. The agency needed that story told beyond city limits, while navigating municipal, environmental, and regulatory stakeholders along the way.
Solution
INGAGE developed and executed a proactive earned media strategy positioning the Connor Park transformation and reef restoration as models for environmental recovery and shoreline resilience. Messaging framed the work around water quality, habitat restoration, brownfield remediation, and climate adaptation benefits, with coordinated outreach across local, regional, and national platforms.
Impact
The campaign generated 18 pieces of earned coverage in its first two months, reaching a cumulative outlet audience of 372 million. Feature stories ran in Parks & Recreation Business Magazine, the Bradenton Herald, FOX 13 Tampa Bay, WFLA News Channel 8, and ABC7 Sarasota, with national syndication on Yahoo News and national recognition coverage tied to the EPA Phoenix Award for brownfield transformation.
