Case Study
A National Megaphone for High-Stakes Litigation
Leesfield & Partners · Miami, Florida
Challenge
After engaging multiple PR agencies, Leesfield & Partners struggled to find one that understood the practice of law and brought deep contacts across the legal space and local, state, and national media. With an expanding docket of nationally significant cases spanning catastrophic injury, hotel liability, maritime litigation, and police brutality claims, the firm needed rapid-response media positioning on active litigation, sustained visibility across legal, business, and consumer platforms, and counsel attuned to the confidentiality and trial posture of ongoing cases.
Solution
INGAGE was hired as PR agency of record and built a long- and short-term plan around newsjacking, ongoing contributor opportunities, and top-tier media placement. Through real-time monitoring of emerging cases and breaking filings, INGAGE positioned firm attorneys as expert sources on complex personal injury, premises liability, and municipal negligence claims, with timely media advisories around hotel privacy breaches, cruise line injuries, and police brutality lawsuits.
Targeted international, national, and local outreach balanced high-profile placements with focused exposure in legal, real estate, maritime, and travel industry platforms, reaching trial lawyers, referral sources, and potential plaintiffs, including major Spanish-language outlets.
Impact
INGAGE secured 143 pieces of coverage with a combined audience of 896 million in the first six months, growing to more than 300 earned placements with an estimated audience reach surpassing 1.2 billion within 18 months, across outlets including CNN, Bloomberg, USA Today, Reuters, NBC News, ABC News, Univision, Telemundo, Law360, Daily Business Review, and the Miami Herald.
A full media push around one Federal Civil Rights complaint, launched with a press conference, generated 118 pieces of coverage across 19 states, reaching outlets with a combined audience of 827 million and earning 14.5 million views. Sustained visibility has broadened attorney referrals and reaffirmed Leesfield & Partners as one of Florida's most trusted firms for precedent-setting litigation.
