Case Study
A Unified Voice for Urban Revitalization
Omni Community Redevelopment Agency · Miami, Florida
Challenge
The Omni CRA sought to revitalize its public image and establish a unified communications strategy aligned with its renewed leadership and evolving mission. Despite its growing impact on community revitalization and economic development, the agency lacked cohesive branding, a consistent digital presence, meaningful community engagement, and proactive media relations.
Solution
INGAGE created and executed a full digital and public relations strategy. We launched the agency's official LinkedIn, Instagram, Facebook, and X accounts with consistent visual branding and ongoing content production spanning graphic design, copywriting, photography, and videography, documenting events and campaigns in real time. A proactive PR program built on media outreach, storytelling, and community engagement secured coverage in the Miami Herald, WLRN, The Miami Times, The Real Deal, South Florida Business Journal, and Daily Business Review, among others, and placed leadership op-eds in local publications. Strategic email campaigns kept stakeholders and community members informed on grant opportunities, program updates, and thought leadership.
Impact
In less than one year, INGAGE grew the agency's organic following by 80.8%, from 1,023 to 1,850 followers, generating more than 244,410 impressions and 7,562 engagements at a 3.1% average engagement rate. Twenty-three email campaigns earned 20,463 total opens at a 73.6% open rate. Earned media reached more than 40 outlets, and INGAGE led the award submission that saw the Omni CRA and Uni-Tower Project named 2024 Outstanding New Building at the Florida Redevelopment Association Awards, securing a $10.5 million grant.
