Case Study
One Day, Three Clients, $595,827 Raised
Give Miami Day 2024 · The Underline, Barry University, and GableStage
Challenge
Three INGAGE clients entered Give Miami Day 2024 with ambitious fundraising goals: GableStage needed $70,500 to fill a funding gap created by the state's arts and culture veto, The Underline sought $200,000 to continue expanding its urban trail and free community programming, and Barry University targeted $125,000 for student scholarships. Each organization required a tailored campaign to connect with its unique audience and drive donations.
Solution
INGAGE built customized, multi-channel campaigns for each client. GableStage combined social media, email marketing, and SMS campaigns spotlighting testimonials from students in its educational programs and engaging past cast members and influencers. The Underline led with emotional storytelling through testimonial videos featuring community members and stakeholders. Barry University ran individual campaigns for each school, plus clubs, associations, and special initiatives, with tailored messaging amplified across social platforms.
Impact
The three campaigns raised a combined $595,827, far surpassing every original goal. The Underline raised $313,849, more than $113,000 above goal. Barry University secured $181,343, more than $56,000 above goal. GableStage garnered $100,635, more than $30,000 above goal.
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