Case Study
Refreshing a Legacy Brand for the Next Generation of Banking
Financial & International Business Association (FIBA) · Miami, Florida
Challenge
FIBA is the leading voice for international banking in the United States, Latin America, and the Caribbean, providing high-level educational and advocacy support to members that range from community banks to the largest financial institutions active in international banking. FIBA selected INGAGE as its social media agency of record to modernize how the association reaches and engages its membership.
Solution
INGAGE repositioned FIBA's content to appeal to a younger audience of financial professionals and launched a series of social media and email marketing campaigns built around the membership itself, including Alumni of the Month, Member of the Month, monthly committee spotlights, and banking alerts.
INGAGE also refreshed FIBA's brand, establishing new colors, fonts, and an updated logo across all marketing materials, and oversaw the launch of a new FIBA website with improved accessibility and modern UX/UI that helps each stakeholder reach the content most relevant to them. Alongside the social program, INGAGE ran sponsorship marketing campaigns for FIBA's signature conferences.
Impact
Engagement and readership increased across all platforms, and INGAGE grew FIBA's community to more than 45,000 followers across Facebook, LinkedIn, Twitter, and Instagram, with single-month content reach surpassing 450,000. Sponsorship marketing delivered as well: AML conference sponsorships grew from 24 in 2021 to 35 in 2023, and INGAGE confirmed 30 sponsors for the 2022 CELAES conference.
