Case Study
Launching Something New for a Community Bank's Milestone
Apollo Bank · Miami, Florida
Challenge
Apollo Bank wanted to use the 50th anniversary of the Apollo 11 mission to reinvigorate and refresh its marketing, telling the Apollo story while keeping the focus on its team and community.
Solution
INGAGE developed a comprehensive campaign with one mission: Let's Launch Something New. Deliverables included commemorative logos, new team-focused photography, updated language and a website refresh, branded in-branch giveaways, a new social media strategy, printed materials, and internal and external email campaigns.
Impact
The campaign reached 14,000 people on social media, a 2,000% increase driven by a customized platform strategy and fast-action posting of team member-generated content, and another 2,000 people in-branch through commemorative cookies, stickers, and flags. The bank also announced and promoted four grants for local students pursuing STEM degrees.
