Case Study
Record Enrollment Powered by Earned Media and Social
Barry University · Miami Shores, Florida
Challenge
Barry University is a private university in Miami Shores with a diverse student population of more than 4,000 students from across the globe. After years with a national PR firm that had no local presence or insight into Barry's community, the university's marketing department moved its social strategy away from static graphics toward engaging, near real-time content. In May 2023, Barry extended its partnership with INGAGE, naming the agency PR agency of record with a shared goal of elevating the university's thought leadership and public image.
Solution
Barry University hired INGAGE to enhance the reputation of the main campus and the Office of the President as a leading private institution sought after by prospective stakeholders and students. Media relations secured consistent earned placements with top-tier national and local outlets to elevate visibility and credibility. Thought leadership leveraged the expertise of the President's Cabinet and Deans to put Barry at the forefront of industry conversations. Social media engaged undecided first- and second-year high school students through vibrant campus photoshoots, real-time event coverage, and interactive content.
Impact
INGAGE helped position Barry University as a thought leader in higher education, elevating Dr. Allen's influence and the university's global reputation in outlets including Telemundo, The Guardian, Political Cortadito, and the Miami Herald. The program secured 42 earned media placements reaching an audience of more than 216 million, with an average domain authority of 75. Across a social community of more than 196,000 followers, INGAGE converted 923 individuals who engaged with Barry's accounts into submitted applications, and the university achieved record-breaking enrollment and record fundraising totals in 2024.
“Working with the INGAGE team was amazing. Their knowledge and strategic vision when it comes to social media is second to none.”
Victor Santiago
Barry University
