Case Study
Hitting a Home Run in PR for a Two-Sport Athlete Turned Author
Brian Jordan · Personal Brand
Challenge
Acclaimed children's book author, inspirational speaker, and philanthropist Brian Jordan is best known for his rare achievement as a two-sport professional athlete in Major League Baseball and the National Football League. In August 2024, he turned to INGAGE to elevate his profile as a leading children's book author and a dedicated advocate for youth literacy and education.
Solution
INGAGE crafted an integrated, multichannel marketing campaign designed to increase brand visibility and position Brian as a thought leader in children's literacy, pairing strategic media outreach with ongoing social media management across his LinkedIn, Instagram, and Facebook pages.
Impact
In the first four months of the partnership, INGAGE's PR efforts earned a five-minute national PBS television profile, a prominent Difference Makers industry award, an extensive Gwinnett Daily Post feature on the former Brave and Falcon's work encouraging young readers, a top-tier leadership profile, and two hyper-targeted podcast appearances. Social media management continues to grow his following steadily across all accounts.
