Case Study
Turning Neighborhood Planning Into a National Conversation
Plusurbia Design Group · Miami, Florida
Challenge
Plusurbia Design Group, an urban planning and design firm, was doing nationally relevant work at the neighborhood level: master planning in Wynwood, Liberty City, and Little Havana, historic preservation, and climate-conscious public space design. The firm needed that local work elevated into the national conversations on sustainable urbanism, walkability, and equitable redevelopment where its leadership belonged.
Solution
INGAGE positioned Plusurbia's leadership as a national voice on sustainable urbanism, public space design, and equitable redevelopment. We developed executive thought leadership and secured earned media around the firm's master planning and preservation initiatives, strategically laddering neighborhood-level projects into regional and national policy discussions on housing reform, mobility infrastructure, climate adaptation, and park-centered revitalization, supported by executive interviews, policy commentary, and design-focused features.
Impact
The program earned coverage in major local broadcast and digital outlets including CBS News, Axios, the Miami Herald, and WLRN highlighting the firm's master planning and walkability initiatives, with syndication through MSN and Yahoo News extending reach nationally. Executive visibility grew through a HousingWire profile and long-form thought leadership in Medium, and trade placements confirmed and forthcoming in Parks & Recreation Business Magazine and National Recreation & Parks Magazine are elevating Plusurbia's work to a national parks and recreation audience.
