The Underline

The Underline is a non-profit organization with a mission to transform the land below Miami's Metrorail into a 120-acre/10-mile linear park, urban trail, and public art destination.

As phase two of The Underline began under US1, the organization faced scrutiny from the local community and officials. Simultaneously, their internal digital marketer stepped aside and left a gap in the communications department. Additionally, they needed a way to communicate the overall mission while driving event attendance, providing critical construction updates, fundraising, and marketing to an international audience of visitors and supporters all at the same time on the same platforms.