Sam
Castellanos 

Account

A Miami native, Samantha Castellanos brings over 11 years of experience in digital marketing, specializing in strategic social media content, digital advertising, and team leadership. Throughout her career, she has cultivated expertise in managing digital campaigns for non-profits, government agencies, legal, and professional service sectors, making her a versatile strategist in complex and high-stakes environments.

As an Account Director, Samantha is known for her unwavering commitment to client retention and long-term relationship building. A testament to her skills is her ongoing success managing annual campaigns like Give Miami Day for multiple clients, consistently delivering results that align with organizational goals. She has led high-profile projects for clients including The Underline, Omni CRA, Miami DDA, Inter Miami CF, Bilzin Sumberg, and Miami Worldcenter.

In her role, Samantha excels in not only developing and executing content strategies but also in training and leading teams to achieve success. Her leadership style is collaborative, emphasizing mentorship and empowering team members to bring innovative ideas to the table.

Samantha stays ahead of industry trends by continuously optimizing strategies and leveraging platforms like Facebook and Instagram ads to enhance visibility and engagement. Her expertise in crafting targeted digital advertising content ensures that campaigns resonate with the right audiences, maximizing ROI for her clients.