Give Miami Day 2024

Solution
INGAGE partnered with each client to create customized, multi-channel campaigns:

1. GableStage
• A multi-platform approach using social media, email marketing, and SMS campaigns.
• Highlighted testimonials from students benefiting from GableStage’s educational programs.
• Engaged past cast members, staff, and influencers to amplify the message.
2. The Underline
• Deployed a series of testimonial videos featuring community members and stakeholders sharing the impact of The Underline.
• Focused on storytelling to connect emotionally with donors.
3. Barry University
• Designed individual campaigns for each school within the university, as well as for clubs, associations, and special initiatives.
• Created tailored messaging and goals for each campaign to resonate with their respective audiences.
• Leveraged social media platforms to amplify efforts and ensure cohesive communication across campaigns.

The campaigns exceeded expectations, raising a total of $595,827, far surpassing the original goals:

• The Underline: Raised $313,849, surpassing its goal by over $113,000.
• Barry University: Secured $181,343, exceeding its goal by over $56,000.
• GableStage: Garnered $100,635, exceeding its goal by over $30,000.

By breaking down goals into focused campaigns, leveraging the power of storytelling, and utilizing targeted multi-channel outreach, INGAGE helped its clients achieve remarkable success on Give Miami Day, showcasing the effectiveness of collaborative and strategic fundraising efforts.