A Deep Dive into Post Frequency and How it Impacts Your Business

In today's digital age, social media has become an indispensable tool for businesses to engage with customers, promote their products or services, and generate leads. However, finding the perfect balance in posting frequency is essential for maintaining a strong online presence without overwhelming your followers. It can be tempting to treat social media with a waterfall effect, posting in a stream of consciousness; however, posting too much can have a negative impact on your business. 

Understanding Post Frequency

Post frequency refers to the number of times a business (you!) shares content on its social media channels within a given period, usually a day or a week. Depending on the platform, this includes posts with images, videos, links, or just text. The frequency of these posts plays a role in your marketing strategy, so it is key to find the sweet spot that garners the most engagement and potential...

I am Kyle Ean Haggerty, Director of Business Development with Ingage Digital Marketing and Public Relations, welcome to your MARKETING MOMENT. 

Recently, I was in Orlando, Florida, teaching a workshop on Marketing and Public Relations and one of the business owners asked me a question that inspired me to make this video. 

She stated and asked: "There are times when barely anyone visits my website, and then there are times when I have many visitors go to my website, but the potential clients are different from what I am looking for. Please tell me what to do. 

Many business owners can relate to this, so I am giving you a quick checklist to consider when trying to raise the number of views on your website and attract more customers and the right clientele. 

First:

If the number of visitors to your website is low, add keywords that describe the nature of your business, products, and services. If you have already done that, then add words that are similar in...

It was an honor to be invited to speak amongst my fellow panelists and small business owners at the United Way Business breakfast. We had the opportunity to discuss the challenges and changes in the post-pandemic workplace. We heard from industry experts: Chris Collie of Engaged Talent Solutions and Goldman Sachs 10,000 Small Businesses Program at Miami Dade College; and R. Edward Rosenberg, Esq of Sorondo Rosenberg Legal PA. Moderated by Pamela Fuertes, of Goldman Sachs 10,000 Small Businesses Program at Miami Dade College, together we discussed the different challenges and opportunities workplaces are facing as we begin to transition through and out of this pandemic. The conversation was an important one, now more than ever we as business owners need to take a moment and reflect on what is working in our businesses and what we can improve upon. In order to continue to succeed it takes navigating an ever-changing environment and paying attention to the little things. Lastly, I...