Instagram sprung onto the scene with a very simple concept of sharing photos and videos. Since its inception, Instagram has grown into one of the most popular social media platforms in the world, and it is a critical asset for any business’s marketing strategy. 

Instagram’s features are continually changing and upgrading, so it can be confusing to stay on top of what’s new. To get the most out of Instagram, here are the most important features you need to know about.

Instagram Live

One of the most useful features of Instagram is Instagram Live, where you can live stream video content to your audience. You can also turn on commenting or reactions to gain real-time feedback. Live video allows you to authentically connect with your followers and be real. Some good reasons to use Instagram Live are:

• You can broadcast live video for a close-up and personal connection.
• Save your video to Instagram Stories, so if any followers missed it, they can replay.
• Pin your comments to the top o
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Studies show that 90% of Instagram users follow at least one brand, and most Instagram followers use it to find brands and to shop for products. Since its inception, Instagram has grown into a marketing giant earning the highest engagement rate of all social media platforms. 

Instagram offers companies Instagram Ads, Business Accounts, and even Instagram TV, along with dozens of other tools to increase your brand awareness and organically grow your followers. In just eight quick steps, you can begin using Instagram to expand your reach and stake your claim to some serious marketing influence on the platform.

1 - Research the Best Days/Times to Post

There are dozens of helpful charts online that show you the days and times when the peak number of users are online and engaging on Instagram. Always post each week consistently, so your followers begin to expect your great content.

2 - Create Great Content That is Interesting to Your Audience

Know your audience inside and out. What mak...

Instagram is an invaluable marketing tool for businesses. In 2018, the social media giant reached more than 1 billion users, making it the #2 platform after Facebook. 

Instagram is a highly visual medium allowing you to share images, videos, Stories, and even live presentations. Instagram’s Live feature is a powerful tool you can use to connect with your audience on a very personal level. Instead of using pre-recorded video, you stream your experience in real-time and allow feedback, comments, and suggestions from your audience, gaining valuable insight along the way. The more you engage with your followers, the stronger your brand awareness. 

Let’s get started with these step-by-step instructions on how to get the most out of Instagram Live for your business.

1 - Check Your Live Settings

Before you start streaming, you will want to check your Live settings. 

• Open Instagram and tap the Your Story icon to open the camera. 

• At the bottom of that screen, slide over to Live. 
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