Social media is a giant that you cannot ignore. More than 3.5 billion people use social platforms every day. That equates to almost half the world’s population, and Facebook is the market leader with 68% of that pie. Facebook averages 2.32 billion active monthly users. If you don’t have a Facebook page for your business yet, you should. 

Below are the quick steps to create your Facebook business page in minutes.

Create Your Facebook Business Page

If the idea of setting up a Facebook business page seems daunting, don’t worry. You can set up one within minutes easily. 

1. Visit the Facebook for Business webpage.
2. Click the Create a Page button.
3. Select your type of business (Business or Brand/Community or Public Figure).
4. Choose a page name; keep it consistent with your other social media platforms.
5. Select a category for your business.

Select a Profile Picture to Represent Your Brand

Your profile image is an essential element of your...

The goal of all higher education institutions is to attract students. College and universities, like any other type of business, are brands, and the best way to connect with students is to meet them where they are at - on social media watching countless videos. 

Prior to my panel at the Social Media Strategies Summit for Higher Education in New York, Facebook’s Charlie Shin stated that the social media giant predicts that in 2020 almost 74% of the platform’s content will be video. 

How can colleges and universities capture the attention of these students when so many videos are being pushed at them daily?  Charlie shared four Facebook video rules everyone should be following: 

1- Keep Videos Short

The average attention span is about 6 seconds, and with teens, that number drops even lower. Keep your videos less than 15 seconds long. You can communicate a lot of information quickly using video. Try to keep your higher education Facebook...