Yahoo News: Targeted Facebook Ads Are About to Lose a Big Audience: iPhone Owners

The face of Facebook advertising is about to change. With Apple’s rollout of iOS14 in September, Facebook issued a short statement to advertisers letting them know that their formerly hyper-targeted ads, as facilitated by the Facebook Audience Network platform, might not work anymore. As first reported by Axios, this will likely have a huge impact on the advertising industry, of which Facebook plays a huge part in the U.S. But while this may be bad for the advertisers and for Facebook, this could be a win for users’ privacy.

“Companies will have to get more strategic,” said Katherine Doble, the president of INGAGE Biz, a marketing and advertising firm. “This will really impact those who were using Facebook as a means to determine their audience.”

“We’re so used to seeing ads, that we probably won’t realize if they’ve changed or not,” Doble said. “The companies are going to catch up or figure out other ways around this.”

Read more in Yahoo News.